Written by Nathan Reeves Inkwell Campaigns

Running a small business often means you have to be the CEO, the accountant, and the marketing department all at the same time. It is easy to feel overwhelmed by the digital world when you are just trying to serve your customers and build a community. Many business owners know they should be online, but they are not sure where to start or how to do it effectively without spending a fortune.

This is where Google Skills and the Google Digital Garage can make a massive difference. These are training programs designed specifically for people who do not have a background in tech but need to use digital tools to grow. They offer free courses that range from five-minute lessons to full certifications. For a small business owner, this means you can stop guessing about your marketing and start making decisions based on real data.

The most valuable part of this training is that it focuses on practical skills you can use immediately. You can learn how to master local search so that when neighbors search for services near them, your business appears on the map with the correct hours and photos. You can also learn the basics of Google Analytics. This allows you to see exactly how people find your website and what they do when they get there. Instead of wasting money on ads that do not work, you can focus your budget on the strategies that actually bring people through your doors.

How Inkwell Campaigns Works Hand in Hand with Your Skills

Learning the basics of digital marketing is empowering, but applying them consistently takes time that you might not have. This is where Inkwell Campaigns ties in hand in hand with your new knowledge. We believe that marketing is really just about connecting with your community, and we use these same data-driven tools to make those connections stronger.

When you understand the fundamentals of things like SEO and content strategy through Google Skills, it allows us to build a more powerful partnership. You will understand the “why” behind the data, while we handle the “how” of the execution. We take the technical insights and wrap them in a strategy that focuses on building community, not just generating clicks. You can focus on running your business, knowing that we are using the best digital practices to tell your story to the right people.

Why combining Google Skills with Inkwell Campaigns works:

• Shared Language: When we discuss analytics or reach, we are on the same page about your goals.
• Better Strategy: Your local knowledge combined with our digital expertise creates campaigns that feel personal and authentic.
• Community Focus: We use the data to find your neighbors and turn them into loyal customers.
• Efficiency: You understand the value of the tools, and we do the heavy lifting to manage them for you.

Taking the time to learn these skills is an investment in your business, and partnering with us ensures that investment pays off. It empowers you to tell your story to the people who need to hear it most.

visit the video produced by google for more information… Marketing Your Small Business to New Customers | Grow with Google …

Learn more by visiting Inkwell Campaigns at inkwellcampaigns.ca