A sweet brand with a bigger story.
For Sweet Infusion Honey, the work grew beyond product posts—into community fundraising, Bee School education and the creation of Bugsy the Honeybee.
From Bee School to the page.
Bugsy began with Barb’s real experience bringing live observation hives into Alberta classrooms. Inkwell helped turn that educational spark into a curious, friendly character and a colourful world—from the pollinator garden to life inside the hive. The finished book teaches readers ages 4–12 about growth, pollination and community.
More than honey.
$20K+ raised through school, team, club and nonprofit fundraisers.
30% profit returned to participating groups.
100% pure Alberta honey at the heart of every product story.
Inkwell’s role brought product photography, market promotions, reels, fundraising stories and blogs / education into one connected content system.
Stories, posts & education.
More than honey.
Product stories · Markets & reels · Fundraising · Blogs & education
Spicy, sweet, and grown in Alberta.
Bringing the buzz to local markets.
Real impact. Real community.
Teaching kids why bees matter.
A brand with heart. A story that sticks.
From strategy to storytelling, Inkwell helped Sweet Infusion Honey turn purpose into products—and readers.
See more of our work