How to Build a Marketing Budget That Actually Grows Your Small Business

Inkwell Campaigns | Local Marketing, Measurable Growth The Question Every Business Asks If you’re a small or medium-sized business owner in Edmonton or Western Canada, chances are you’ve asked the same question that nearly every entrepreneur faces:“How much should I actually spend on marketing?” It’s a deceptively simple question. Between quotes from agencies, online calculators, and stories from other business owners, it’s easy to get conflicting advice. For local businesses especially, finding the balance between …

Labour Day in Alberta: More Than Just a Long Weekend

September is here, and with it comes that glorious extra day off—Labour Day! But before you fire up the grill or plan your final summer adventure, let’s take a moment to appreciate what Labour Day really means for Albertans and how you can make the most of it. Why Do We Celebrate Labour Day? Labour Day isn’t just about squeezing in one last lake day (though we’re all for it! 🏞️). It’s a celebration of …

Why Hiring a Digital Marketing Agency is a Smart Investment for Your Business

In the fast-paced world of digital marketing, small and medium-sized businesses face significant challenges in maintaining a strong online presence. Hiring a digital marketing agency offers a cost-effective, efficient solution, giving businesses access to a team of experts without the need for an in-house department. From SEO optimization to targeted campaigns, agencies help brands thrive in the digital landscape. Access to ExpertiseDigital marketing agencies bring together specialists in various fields, including SEO, social media management, …